What do you want the customer to feel reading that title

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Reference no: EM133379686

Case Study: With 3 African on the roster (Middleweight contender Israel ADESANYA, Welterweight contender Kamaru USMAN and a newly resigned Heavyweight contender Francis NGANNOU) the UFC and Dana White have finally decided to host an event in Africa. It will be a huge PPV event featuring all the aforementioned Fighters. Crowds are also allowed at 80% capacity. It will be the UFC's biggest event of the year on International Fight Week in July 10th 2023 at the LagosNational Stadium.

This event is very welcomed by Nigerians authorities. Furthermore, plenty of International Sports and Political figures want to be a part of it. It is Africa's first major sports even since the FIFA World CUP 2010 or even THE RUMBLE IN THE JUNGLE (Ali vs Foreman, 1974). The magnitude of this event is just unparalleled.

As the UFC's Vice President of Marketing, Dana White is asking you to deliver the best marketing strategy EVER. It's literally do or die.

Questions: For that, you will have to:

1. Name the event (a catching phrase). Explain why you have given it such a name. What do you want the customer to feel reading that title?

2. Do your research. Set a table of two columns featuring CHALLENGES and TRENDS from the results you found in your research. Do 5 results for each column.What are your thoughts about it?

3. According the SMX tool and the information found on your research, Go through every single point of the SMX tool. To finally have a comprehensive layoutfeaturing all of your marketing strategies and decisions.

Reference no: EM133379686

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