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QUESTIONS
1. What do you understand by the word marketing? Explain with the relevant example how marketing is different from sales.
2. Consider yourself as a senior manager of a company; describe your company and the products/services you deal in. You have a task at hand to analyze the environmental factors in the market. With the help of suitable examples explain which all Micro and Macro Environmental factors affect your business decisions and how?
3. What according to you is the importance of understanding customers and the market place, and also explain the five core concepts of Marketing? Support your answer with suitable examples.
4. List and discuss the major basis for segmenting consumer in detail? Choose any two organizations of your choice (National or International organization) and explain about the segmenting variables you think they have taken in segmenting and target market selection?
5. Explain in detail the product line and product mix decisions that are taken by the marketer. Support your answer with suitable examples?
6. With the help of suitable examples explain the different pricing strategies used by the marketers?
hi , the subject is on principle of management and the questions are attached where I cannot use any method of plagiarism 1. Explain in detail the product line and product mix decisions that are taken by the marketer. Support your answer with suitable examples? 7 2. With the help of suitable examples explain the different pricing strategies used by the marketers? 6
Note:- 1) The assignment should be submitted on or before last date prescribed. 2) All forms of plagiarism should be avoided. 3) Assignment with similarity index more than 23% will be not be evaluated. 4) The assignment should be properly presented with the completed coverage of questions mentioned above. 5) Use APA 6 styles of citation and referencing. Explain in detail the product line and product mix decisions that are taken by the marketer. Support your answer with suitable examples? 6. With the help of suitable examples explain the different pricing strategies used by the marketers?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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