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What do you understand by the term marketing

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Reference no: EM133341243

Questions

1. What do you understand by the term 'marketing'?

2. What would you consider to be Nike's 'superb marketing skills'?

3. Why does Nike require these skills to compete in the marketplace?

4. Why does Nike spend hundred of millions of dollars on promoting its brand and logo?

5. Who are Nike's consumers? What might their needs be?

6. Show how marketing principles and practices will enable Nike to satisfy these needs, bearing in mind the diverse range of product and geographic markets die company operates in. 

Reference no: EM133341243

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