What do you understand by channel stuffing

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Reference no: EM133222848

Assignment:

Question:

1. What did Mathew Whitley, a mid- level Coca-Cola executive do? What were the consequences of his actions?

2. What do you understand by 'Channel Stuffing'? Why did Coca-cola do it?

3. What was the issue Coca-cola faced related to racial discrimination? What did the company do to fix it?

4. What are some of the steps Coca- Cola has taken to recover from these ethical dilemmas?

Reference no: EM133222848

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