What do you think would be a good strategy for wendys

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Reference no: EM133552904

Problem A. McDonald's is a strong global brand, does their variety of food throughout the world help to strengthen or weaken their positioning and brand image? Why or why not?

Problem B. From a cost and logistics perspective, would McDonald's prefer a standardized or localized menu across the world?

Problem C. What are the risks inherent in McDonald's trying to compete in local markets against local "experts"? (For example, a Mexican menu item in Mexico?)

Problem D. Is this approach (of localized menu items) likely to deliver more or less innovation across all of McDonald's operations (worldwide)?

Problem E. What do you think would be a good strategy for Wendy's to consider internationally - adaptation or standardization? Why?

Reference no: EM133552904

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