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Question - Blossom, Inc. operates three divisions, Weak, Average, and Strong. As it turns out, the Weak division has the lowest operating income, and the president wants to close it. "Survival of the fittest, I say!" was his response when the Weak division's manager, insisted Daniel, that his division earned money for the company. Following is the most recent financial analysis for each division:
Weak
Average
Strong
Sales revenue
$127,800
$450,500
$520,500
Variable expenses
58,800
246,100
306,500
Contribution margin
69,000
204,400
214,000
Direct expenses
36,100
73,200
114,100
Allocated expenses
69,200
Operating income
$(36,300)
$62,000
$30,700
Required -
(a) Prepare a revised income statement showing the segment margin for each division.
(b) By how much would total income change if the Weak division were dropped?
(c) Based on the way allocated expenses are divided among the divisions, what do you think will happen to the Average division if the company continues to prepare financial statements in this way, assuming Weak was dropped?
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