What do you think were the management issues or problems

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Reference no: EM133410783

Case Study: DrinkWise Australia is an independent, not-for-profit organisation focused on promoting change towards a healthier and safer drinking culture in Australia. As an evidence-based organisation, DrinkWise relies on key independent research and clinical advice. The information supporting their campaigns and contained on their website has been gathered from studies and knowledge gained in consultation with experts in the fields of public health, neuroscience, epidemiology, and child and adolescent psychology. The research program of DrinkWise also includes market research. One market research study entitled, 'What a great night: The cultural drivers of drinking practices among 14-24', was conducted by researchers at Monash and Deakin universities.

The study used a number of research methodologies: These were:
A drinking biographies study that involved in-depth interviews
A quantitative questionnaire with young people, aged 20-24.

A sporting clubs study that involved in-depth interviews and focus groups with young people and key informants at Victorian sporting clubs. The key results of the research were that alcohol consumption is a central feature of Australian culture and identity, particularly for young people. Rather than following guidelines and government recommendations regarding alcohol intake, young people emphasise responsibility when drinking. The preoccupation of alcohol researchers and public health practitioners in accurately measuring alcohol consumption and defining standard drinks is not shared by the young people in these research projects. Young adults did not count drinks as a measure of harm control; rather it was the physical and emotional risks of being out of control that was considered by them. University colleges were places where heavy drinking occurred, while sporting clubs encouraged a greater sense of community and responsible drinking.

Questions: Please respond to the following questions:

What do you think were the management issues/problems which triggered the need for this research?

Reference no: EM133410783

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