What do you think the value proposition of the phone is

Assignment Help Business Management

Reference no: EM133204137 , Length: 5 pages.

Assignment: Marketing Product Mix Paper

Details:

Product refers to the good or service that a company is selling usually designed to fulfill a customer's demand. The product P is one of the four Ps of marketing described in the marketing mix. A good product has a clearly defined value proposition. The value proposition is what the product offers the customer to make them feel like they are getting more than they pay for. To create a strong value proposition, the company must understand the customer wants, needs, and desires. They must create features with corresponding benefits that provide a solution to the customer's problem.

People use their cell phones daily. People feel strongly about whether they like one brand over another. People feel so passionately about brands because the product is an integral part of their lives-it needs to deliver on the brand promise constantly.

Task

Choose a brand of phone, and respond to the following questions:

1. How would you describe the phone in the product P of the marketing mix?
2. What do you think the value proposition of the phone is, including the features and corresponding benefits that solve the customers' needs?
3. Why do you prefer one type of phone over another?
4. What would you say to someone who prefers a different phone?

Reference no: EM133204137

Questions Cloud

What is the balance point : What is the Balance Point? Figure in income or units that indicates how much must be sold to reach the breakeven point between investment and profit.

Idea of engaging in social media marketing : Why do you think some managers are resistant to the idea of engaging in social media marketing? What are their likely opinions in this area and how do the facts

New children hospital in the united states : How would you do the market study for the introduction of a new children's hospital in the United States? Who would you survey?

Discuss the process of benchmarking : What is benchmarking? Discuss the process of benchmarking? List two benefits of benchmarking? List two reasons why benchmarking fails?

What do you think the value proposition of the phone is : What do you think the value proposition of the phone is, including the features and corresponding benefits that solve the customers' needs?

Technician in agricultural business administration : After brainstorming at a private university in a Central American country with campuses in different areas, the following careers emerged to be incorporated:

Real story behind jeff bezos fire phone debacle : Read and analyze the FastCompany article "The Real Story Behind Jeff Bezos's Fire Phone Debacle And What It Means For Amazon's Future"

Define communication objectives for corporate communications : Define and justify communication objectives for a corporate communications plan. Propose and justify core themes and messages to build reputational platform.

Define social roles and other social factors : Q1: Define Social Roles, and Other Social Factors. Why should business owners have an understanding of these factors? Please explain.

User Account

All Pages