What do you think the package visually communicates

Reference no: EM133221964

Part 1:

Choose a Package Design -

You can choose from either a product package design that you have at your own home or you can search for an image of a package design online that you would like to work with for this activity. It can be anything that comes in a package! So for example, you could consider using food/drink packages, shampoo bottles, technology brand packaging, etc.

Include an image of the package design that you are working with on the file you submit for this activity.
Once you decide on the package design, provide a brief explanation on why you picked this package to analyze. What drew you to this specific design and what do you like about the packaging as a consumer?

Part 2: Analyze the Package Design -

Take some time to really look at every detail of the package design, consider things like Material, Texture, Color, Sensory Perception (Sound, Smell, Sight, Touch), Design Elements (Shape, Logo placement, Text, Font, etc.). Each of these components are considered "Signs," so with the signs that you discover, answer the following questions below:

What are 2-3 "Signs" that stand out most to you in the package design?
Based on the "signs" you think stand out most, what do you think the package visually communicates to consumers in relation to one or more cultural/social issues or constructs such as gender, race, age, sexuality, family, class, ability, nationality, education, etc.? Explain with evidence from the package design.

Who do you think is the intended audience for the product based on the package design? What details (signs) from the design connects this specific audience to the product? Why is this audience associate with these particular signs?

Based on your responses to questions 1-3, what overall message do you think the package sends to consumers? (***Go beyond the point that it wants consumers to "buy the product" critically think of other points that the package could be communicating based on the signs presented).

develop an open response to the opening quote by Laura Oswald from the reading "What Can Semiotics Contribute to Packaging Design", where she states that "Consumers shop for meaning, not stuff" (111). Do you agree or disagree with this statement? Why? Since we are all consumers on some level, do you think that you shop for "meaning"? Why or why not? and do you think that package design contributes to your sense of identity in some way? Why or why not?

Reference no: EM133221964

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