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Discussion
1. As we'll learn in detail during the term and as will be at the heart of your course projects, the central tools for an IMC program are its promotional mixes. So, what is a promotional mix? What are the specific tools at our disposal? If you have personal experiences with a specific tool(s), give us your personal example?
2. So, what is the IMC planning process? What are the steps? What do you think the biggest planning factors are?
3. What is value-added selling? Why have firms been motivated to adopt this selling approach?
4. According to our readings, what is the salesperson's role in value creation?
Explain IT personnel will install a new phone system for all departments and Which sentence uses an expletive
How can you use knowledge of OB to enhance your job performance and career?
Explain Retained earnings on the balance sheet represents and Net profits after taxes and Net profits after taxes minus preferred dividends
"Risk management increases the probability of success and reduces the likelihood of failure, and also of the uncertainty of failing to meet the business's objectives." (Danciulescu) Dr. James Kallman identifies and analyzes some of the risk manage..
IT499- How will this project impact the business objectives? Will the updated network result in secured VPN access? Or will the new shopping cart result less in cart abandonment and in higher conversion rates?
You are to select an online web site that includes a significant use of a database. Some well-known examples to help your thinking are Amazon, ebay, and Facebook. For your selected web site, you are to do the following tasks:
leaders cultural base and innovativenessdo you think the leaders cultural base influences herhis ability to lead
With marketers increasingly adopting more as well as more refined market segmentations schemes fuelled by the Internet as well as other customization efforts-some critics claim that mass marketing is dead
In the past few years, the government has had an important role in "bailing out" certain industries. This is a type of government spending. How was your firm affected by the government bail out (it can be direct or indirect)?
Should the jurisdictional rules governing use tax collection obligations be different from the jurisdictional rules regarding liability for income taxation? If so, in which context should the jurisdictional threshold be higher?
Against this foundation, it is conceivable to watch that the Internet has developed amid the most recent decade into a more settled exchanging environment, and an expansive number of execution measures have been proposed as needs be. How performan..
What types of control criteria would you expect these companies to use in evaluating their operations and determining how well they are doing?
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