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What do you think of the approach to the marketing planning

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Reference no: EM133379458

Questions:

1. What do you think of the approach to the marketing planning used in the initial 2020 plan Fitzie's EMESSA region?
2. Evaluate each option that Roy is considering. Which option would you select, and why?
3. What would be the challenges and barriers to implementing the selected option? How can Roy overcome the resistance?
4. If you were part of Fitzie's global leadership team, what criteria would you use to approve the plan proposed by Roy?
5. If you were in Roy's position, what changes to Fitzie's marketing framework will you explore for the long-term sustainability of the brand?

Reference no: EM133379458

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