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What do you think of that hospital brand

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Reference no: EM131040786

Discussion 1

• Select one of the topics from the list below, different from another student's choice. Best to get in early to get your choice before it is taken.

1. Research and discuss the use of the management tool in a specific health organization.

2. Discuss the purpose of the management tool, structure or process as it relates to federal or state law.

3. Provide associated detail about how it operates and the role of management. Include the link to the article after providing a full paragraph description. Peers are expected to demonstrate critical thinking in their questions related to the classmates' descriptions. Provide citation of authority to support your initial response to conference questions. Peers are expected to demonstrate critical thinking in their questions related to the classmates' descriptions. Initial response to discussion topic must be no later than midnight Thursday and then you must substantively respond to at least 2 classmate submissions no later than 6pm Sunday. See Discussion Requirements in Discussion topic entitled "Discussion Expectations and Grading" No duplication. Redundant primary posts will not be graded. Must adhere to grading rubric for discussions.

1.
• Financial & Audit Committee Oversight
• Pharmacy & Therapeutics (Formulary and Processes of Care)
• Customer Experience Offices- Continuous Feedback
• Blood Safety Committee (Protocol Development)
• Tissue & Organ Committee (Protocol Development)
• Utilization Review Committee
• Medical Records Committee
• Credentialing Committees/Offices with Protocols
• Institutional Review Board
• Employee Contracts
• Patient Consent Documents
• Electronic Medical Records for Quality Control
• Protocols for Patient Hand-offs across Shift personnel and between organizations
• Personnel Training in critical areas
• Patient engagement on care committees
• Employee Health & Safety Committee Campaigns
• Dashboards and indicators of clinical measures
• Critical Event Analysis-Response Team
• After Action Reviews for Program Improvement
• Big Data Analytics for QC
• Exit Interviews
• Using Accreditation Site visits to improve Operations

Discussion 2

Bow-Tie Analysis is one of many efffective tools for communicating risk assessment. Discuss the bow-tie method and then provide another specific example of an effective tool that hospitals use for risk assessment. Which one would you implement in your area and why? Must provide specific examples of each being used and results. Discuss in what areas you feel a risk management analysis could be effective and why? Provide citation of authority to support your initial response to conference questions. Peers are expected to demonstrate critical thinking in their questions related to the classmates' descriptions. Initial response to discussion topic must be no later than midnight Thursday and then you must substantively respond to at least 2 classmate submissions no later than 6pm Sunday. See Discussion Requirements in Discussion topic entitled "Discussion Expectations and Grading" No duplication. Redundant primary posts will not be graded. Must adhere to grading rubric for discussions.

Backgound readings:

• https://www.r4risk.com.au/Bow-tie-Analysis.php [Bow-tie]
• https://www.ncbi.nlm.nih.gov/pubmed/19591531 [Bow-tie]
• https://www.ecri.org/documents/secure/risk_quality_patient_safety.pdf [Risk Management, Quality Improvement, and Patient Safety]
• https://elearning.scranton.edu/resource/health-human-services/purpose-of-risk-management-in-healthcare [The Purpose of Risk Management in Healthcare]

Discussion 3-Market Segmentation

After reading the article by Fisher in this week's readings, think about the hospital branding and marketing communications with which you are familiar. NOT A MILITARY OR GOVERNMENT HOSPITAL

It might be your local hospital or one in which you had a patient experience. You might want to visit that hospital's website. What do you think of that hospital's brand?

What does it mean to you? Do you think their brand (logo) reflects that meaning?

Do you think their marketing communications do a good job of communicating the brand? If not, what would you recommend they change in their marketing communications?

After posting your own thoughts, Please comment on TWO of your classmates' posts and see if you see any similarities or differences.

Perhaps some of those posts can help you make recommendations for your hospital. Remember to bring in data and comment on references.

Also - Don't get hung up on your actual experience and extrapolate that one instance as good or bad marketing (like one little sign in the clinic)

. Think globally! Like a hospital system in the area!?

Reference no: EM131040786

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