What do you think makes a strong brand

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Reference no: EM131299639

1. What do you think makes a strong brand? Can you add any criteria to the list provided?

2. Consider the deadly sins of brand management. Do you see anything missing from the list of seven in Seven Deadly Sins of Brand Management.

Failure to fully understand the meaning of the brand
Failure to live up to the brand promise
Failure to adequately support the brand
Failure to be patient with the brand
Failure to adequately control the band
Failure to properly balance consistency and change with the brand
Failure to understand the complexity of brand equity measurement and management.

Reference no: EM131299639

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