What do you think eBay does well with data

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Reference no: EM132400892

eBay's Amazing Use, and Misuse, of Data

1. Generally, what do you think eBay does well with data?

2. eBay pays for clicks when they advertise on search engines like Google. Suppose you searched in Google for "ebay 1992 Toyota Camry". You might get an ad at the top from eBay, and beneath that "natural search" links are displayed. Note that eBay pays for the ad only if you click it.

What concerns are there with drawing conclusions from a comparison of these groups? Be specific.

3. If eBay had 100 times as many observations on individuals, how would this change your response to part (2)?

4. How would you address doubts about the eBay marketing team's calculation of ROI?

Reference no: EM132400892

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