What do you think disrupted mcdonalds plan

Reference no: EM13206917

When McDonald's corp. reduced the price of its big mac by 75% if customers also purchased french fries and a soft drink. The Wall Street Journal reported that the company was hoping the novel promotion would revive U.S sales growth. It didn't. Within 2 weeks sales had fallen. Using your knowledge of game theory , what do you think disrupted McDonald's plan?

Reference no: EM13206917

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