What do you think are the major challenges for marketers

Assignment Help Marketing Management

Reference no: EM132031937

Question 1: Please go to the Course Material section in Course Content. Go to the first two videos in Chapter Five on Data Analytics. View them and discuss what you learned from them. Focus on the future and the present of marketing. How do you think marketing and business in general will change as we incorporate the analysis of data and larger and larger data sets into our economy. What do you think are the major challenges for marketers and business people when we incorporate Big Data and Advanced Analytics tools into our businesses? How will big data affect the consumer? What do you think will be the benefits of using Big Data for the average firm.

Video Link: i. Big Data, Big Opportunities for Marketing (By IBM Analytics)

ii. Big Data and Marketing Analytics by Professor Jean-Pierre Dubé (By Chicago Booth Executive Education)

2. Explain what you think the value of marketing research is to a modern firm

3. Several of you have gone through this class in a breeze while others of you have struggled mightily. I do think that the issue for many of you is not that you didn't work hard enough, rather that you didn't know what was required of you to be successful in this environment. So the final question I have would be for you to discuss what university could be doing to better prepare you for success in this environment. Enjoy and don't hold back!

4. For this discussion I want your feedback on the course redesign. The course is marketing management.

Reference no: EM132031937

Questions Cloud

Research top trends affecting modern organizational design : One of the most critical issues facing organizations is keeping up with digitization of the workplace.

How your product fits into its target market : They need me to do Who are your main competitors and what could you do better or differently? Writing a market description is a good way to place your product.

You given the yield to maturity on comparable-risk bond : Determine the yield to maturity. What is the value of the bonds to you given the yield to maturity on a comparable-risk bond?

Differentiate between ethics and ethical behavior : Explain formal and informal structures and decipher between traditional and non-traditional frameworks.

What do you think are the major challenges for marketers : What do you think are the major challenges for marketers and business people when we incorporate Big Data and Advanced Analytics tools into our businesses?

What type of employees are considered a protected class : Review the article Belief in a Just World & Attitudes Toward Affirmative Action & consider how the"Less well-understood notion of the relationship b/w attitude.

Compute the net present value of this investment opportunity : Compute the net present value of this investment opportunity. Compute the internal rate of return of this investment opportunity.

Regarding current asset investment choices : What should financial planner advise tom to do regarding his current asset investment choices considering his risk tolerance and his goal of accumulating wealth

Identify and explain company strengths and weaknesses : Identify and explain company strengths and weaknesses. Discuss success factors and what the company must do to perform successfully in the industry?

User Account

All Pages