What do you think are the biggest advantages

Reference no: EM133386842

Question: Read Kim, B., Hong, S. & Lee, H (2021). Brand Communities Appear on Instagram: Exploring Brand Community Markers Through Fortune 500 Companies' Instagram. International Journal of Strategic Communication, for you to understand how to conduct a content analysis: Assume that you have been asked to conduct a similar content analysis with more recent data or for different social media content/site as your sample content. What topic/website/media content are you going to use as your sample content, and what do you think are the biggest advantages (or challenges) of conducting a content analysis compared to other research methods (e.g., focus groups, in-depth interviews, or survey)?

Reference no: EM133386842

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