What do you think are the attractions of india to ikea

Reference no: EM133395693

Question: Read Closing Case IKEA Entering India, Finally! on page 436 of your textbook. Then, design an infographic that visually communicates your responses to the bullet points below.

What do you think are the attractions of India to IKEA?

Why did the company choose Hyderabad as the location for its first store opening?

What are the biggest challenges IKEA faces in growing its Indian operation?

IKEA entered India by establishing a wholly owned subsidiary. Why do you think the company chose this entry mode over other entry modes, such as franchising the IKEA concept or a joint venture?

Reference no: EM133395693

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