What do you think are the attractions of india to ikea

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Reference no: EM133327997

Question 1: What do you think are the attractions of India to IKEA?

Question 2: Why did the company choose Hyderabad as the location for its first store opening?

Question 3: What are the biggest challenges IKEA faces in growing its Indian operation?

Question 4: IKEA entered India by establishing a wholly owned subsidiary. Why do you think the company chose this entry mode over other entry modes, such as franchising the IKEA concept or a joint venture?

Reference no: EM133327997

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