What do you think about their CSR statement

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Assignment - Sustainable Marketing Essay

Description - Pick a major brand or firm that has been featured in the news for its sustainability efforts. Please try to avoid Timberland and Starbucks as they are discussed in class.

Find their CSR statement on their website and explore its practices more broadly and deeply via a wide range of online resources.

(1) What do you think about their CSR statement? Does it seem meaningful? Does the CSR statement seem to provide real guidance for marketing decisions?

(2) How does the CSR statement compare with the corporate mission statement? Do they seem compatible?

(3) What claims does the company make about social and environmental responsibility? What evidence does it offer to back up its claims? In other words, in what ways have their efforts actually taken into account environmental, social, and economic sustainability?

(4) Can you find any evidence of system-wide efforts to measure and improve actual sustainability performance?

(5) Consider their current sustainability efforts as described on their website. Are their claims credible based on your experience as a consumer?

Reference no: EM133233937

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