What do you think about how storytelling plays a role

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Reference no: EM133546716

Problem

The question has been given (below), and I would like to ask your opinion if possible.

Augmented and virtual reality have taken great developmental strides and are quickly making their way into almost every aspect of daily life. Consequently, this technology has become one of the most accessible ways to market, communicate, and engage with consumers. In marketing, A.R. and V.R. provide a creative way for companies to humanize brands and bring them to life, providing a promising and trendy platform to garner consumers' attention. As eCommerce continues to evolve by delivering smoother online shopping experiences, V.R. and A.R. make engaging with target audiences even more accessible in the era of social distancing and quarantine.

1. What do you think about the following learning objectives?

2. What do you think about how storytelling plays a role in immersive A.R. and V.R. technologies?

3. Creating world-class immersive experiences for your brand sounds like a great way to draw consumers' attention. However, it might not get the reach or level of engagement as expected. What should a company consider before investing in an A.R. or V.R. brand promotion?

4. Share your thoughts on how a brand can provide an immersive experience for customers to engage with while simultaneously ensuring it will entice a higher conversion/purchase rate.

Reference no: EM133546716

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