What do you think about espn+ as a digitalization approach

Reference no: EM133390816

Question: In today's highly competitive media market, ESPN, just like any other media organization, tries to go 'digital.' One of the attempts is the creation of ESPN+. Bob Iger, a formal/current CEO, has said that ESPN's future can be bright if the organization can adapt to digital transformation.

What do you think about ESPN+ as a digitalization approach for ESPN? Is it working or performing well compared to other digitalized sport media platforms? Why? Why not?

Numerous analysts claim that Disney will sell off ESPN in the new future, mainly due to ESPN's lack of intellectual property (IP) - Disney wishes to focus on its IP-driven business model. Also, although Bob Iger recently denied this, some activist investors still pushed Disney to sell off ESPN and ABC. Considering this, what content or IPs would you suggest for ESPN+ in order to appeal to its parent company and the investors?

Reference no: EM133390816

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