What do you see as the most promising competitive advantage

Assignment Help Business Management

Reference no: EM133826559

Purpose of Task

The first few weeks of our subject expose you to various crucial concepts that help us understand competitive advantage and how firms can seek to build advantage. This essay gives you a chance to apply these concepts to our focal industry and demonstrate your grasp of the connection to advantage. As competitive advantages (by definition) differ between breweries, and in different contexts, you have the chance to focus in on one brewery.

The Brewery Options

There are six different breweries you can look at. You must pick one. For each there is at least one lengthy interview (a podcast or video) which serves as your prinicipal data source for the essay, as well as additional news stories. All are available from the Discussion Board linked from the brewery names below:

Brewlander from Singapore Cheeky Monkey from Australia Dokkaebier from the USA Heads of Noosa from Australia Omnipollo from Sweden Wildflower from Australia

Task

For your chosen brewery, upon listening to the interview and the brewery's perspective, you need to address the following four questions:

A. What do you see as the most promising competitive advantage that this brewery has built? And why?

B. What resources or capabilities do you see as most important for supporting this advantage? And why?

C. How does this advantage positively alter one of the Five Forces this brewery faces?

D. In light of these three responses, what is the most impactful strategic choice you believe the brewery should make in the next six months? And why?

How to Tackle this

To address these questions, you should:

A. Listen closely to the interview, and think about what stands out as important and significant.

B. Consider how you can add value to, or scrutinise, the claims made in the interview. Read through the framework(s) in the textbook and associated readings, think about what was discussed in the relevant lectures, and consider what elements are applicable here.

C. Make sure you are explicitly illustrating your application of the framework (i.e. walk us through it), with evidence from the interview itself, the other resources we have provided, and any additional research you have done.

D. Perhaps explore the brewery's website, reviews of their beer/venue etc as additional evidence.

E. Consider this brewery's specific Fives Forces context. This may involve exploring industry data, such as in the IBISWorld report on Australia from tutorial, and the Statista reports for specific countries.

F. Reread the questions. Make sure you are doing exactly what is asked. Home in the most promising, the most important and the explanations for why. Make the connections between your different component answers very clear.

G. Be creative and thoughtful. If you think the brewery's advantage rests on a combination of factors, then explain that. If you weighed up some options, perhaps walk us through why you decided upon the specific choice or selection.

Reference no: EM133826559

Questions Cloud

How can you as an apnp engage in active patient engagement : How can you, as an APNP, engage in active patient engagement? How can your colleagues? Why should this be important to them?

Social media analytics in marketing strategy : Does not discuss why the role being played is relevant to the case study - Is generic in playing the role by not linking it to the specific details in the case

What do we know about the vernix on the babys body : What do we know about the vernix on the baby's body? Does the umbilical cord need to be clamped instantly or can that wait?

Describe some preventative steps one could use to delay : Describe the symptoms of the disease. Describe some preventative steps one could use to delay or avoid the disease/disorder.

What do you see as the most promising competitive advantage : What do you see as the most promising competitive advantage that this brewery has built? How does this advantage positively alter one of the Five Forces?

Network design and implementation project : Identify problems that emerge among the networks that constitute today's internet architecture - Network Design and Implementation Project

Examine the current financial position of your organization : Examine the current financial position of your organization. What are they doing exceptionally well (strengths)? What are they struggling with (weaknesses)?

Design an experiment to generate data to assist : Design an experiment to generate data to assist with prescriptive analytics for improving the well-being of nurses, particularly older nurses.

Evaluate the strengths and limitations of your study : Analyze the implications of your findings about the chosen health insurance subject. Evaluate the strengths and limitations of your study.

User Account

All Pages