What do you see as the benefits and limitations of the focus

Assignment Help Operation Management

Reference no: EM13788633

Assignment Title: Conducting Primary Research

Developing the ability to conduct primary research can be an invaluable asset to add to your business tool belt. In this assignment, you will engage in developing the following professional competencies related to marketing research:

Analyze qualitative data in decision making.

Marketing researchers conduct primary research to gain human perspective on the problem or opportunity being studied, or to identify problems or opportunities for study.

Directions for completing this assignment:

In this assignment, you will analyze the Student Computer Lab case study. To effectively meet the requirements of this assignment, analyze the qualitative data derived from the primary research found in the case study scenario.

To successfully complete this assignment, write a 2-3 page critical essay covering the following topics:

1. Determine overall student satisfaction with the computer lab.

2. Provide an opinion describing if it was wise to have a group with both graduate and undergraduate students included? Support your opinion with research.

3. Analyze the focus group transcript very thoroughly. Make a list of problems and ideas generated for the student computer lab.

4. What do you see as the benefits and limitations of the focus group findings? Do you think the task force plan for utilizing the focus groups is appropriate?

5. What changes would you make to improve the problems or to capitalize on the opportunities identified in the primary research? Collect and describe student recommendations for improvements.

For additional requirements in relation to this assignment, download the grading rubric below.

Reference no: EM13788633

Questions Cloud

Identification of the difficulties the managers : Identification of the difficulties the managers may be having in establishing self-directed, high-performing teams. Identification of the successful characteristic of establishing self-directed, high-performing teams

Difference between weathering activity and climates : What are some specific environmental factors that influence or control the rate of weathering?

Appropriate for the conclusion of a technical description : Question 1: Which of the following is appropriate for the conclusion of a technical description?

General biology essay stomach cells : General Biology Essay Stomach Cells

What do you see as the benefits and limitations of the focus : What do you see as the benefits and limitations of the focus group findings. Do you think the task force plan for utilizing the focus groups is appropriate.

Write a summary of the article delta plane lands at airport : Write a summary of the article Delta plane lands at Seattle airport after engine catches fire mid-flight.

Preparing a process explanation : Question 1: In preparing a process explanation, the step of __________ forms the basis (backbone) of the process explanation and aids in designing visuals.

Relationship between art and culture : How and why was the art produced by the Ashcan School different from that of the Gilded Age? To what changes in culture were artists reacting? What is the relationship between art and culture? Explain with at least two examples to illustrate the r..

Example of a formal presentation situation : Question 1: Which of the following is the best example of a formal presentation situation?

User Account

All Pages