What do you recommend that sam do now

Reference no: EM131459019

Short Case E

Sparks Medical Center and the Board of Trustees

Anthony R. Kovner

Sam Phillips, chairman of Sparks Medical Center's board of trustees, wondered why hospital board meetings were so different from those at his spice company, Phillips' Flavors, Inc. The hospital board discussed the reports of various committees, reviewed accreditation and licensing reports, and listened to reports and recommendations about state regulations and reimbursement.

At Phillips' Flavors, Inc., the board discussed the future of business, what the competition was doing, and strategies to increase market share and profit margins.

Clara Burns, CEO of Sparks Medical Center, made the following recommendations to Sam Phillips regarding more effective board meetings:

1. Board discussion should focus on the organization's mission.
2. Objectives and strategies should be established.
3. A work plan to plan and measure board performance should be developed.

Sam realized that the problem with addressing these issues was the board structure and organization and the amount of time taken up at meetings by routine committee and management reports. This resulted in a full agenda and little time to deal with issues critical to the future of the Medical Center.

Case Questions

1. What do you recommend that Sam do now?
2. Identify constraints and opportunities that Sam faces in implementing your recommendations.

Reference no: EM131459019

Questions Cloud

Define target market : Define market segmentation. Market segmentation is the process of dividing a total market into several homogeneous groups.

How is figuring out that detail about yourself : What is the most important thing that you learned about yourself while taking the course - How is figuring out that detail about yourself important to you?

Compare and contrast your eq to someone you interact with : Compare and contrast your EQ results to someone you interact with? How does this impact your relationship with that individual?

Distinguish between a consumer and a business product : Distinguish between a consumer product and a business product. A consumer product is purchased by the ultimate buyer for personal use.

What do you recommend that sam do now : What do you recommend that Sam do now? Identify constraints and opportunities that Sam faces in implementing your recommendations.

Describe the role of market segmentation : Describe the role of market segmentation. The role of market segmentation is to identify the factors that affect purchase decisions and then group consumers.

Which type of insomnia and why might it be considered : Considering the information in this week's lecture and the information from the National Sleep Foundation, could insomnia potentially be considered abnormal?

Do you agree with the results of your assessment : Do you agree with the results of your assessment? Based on the results of your assessment, what do you see as your strengths and weaknesses?

Identify the four criteria for effective segmentation : the market segment must present measurable purchasing power and size, marketers must find a way to promote effectively and serve the market segment.

User Account

All Pages