What do you need to know to gauge

Assignment Help Marketing Management

Reference no: EM133343714

Question: What to do:

In this exercise, identify the types of questions you'll need to be answered in order to help you plan a successful venture.

Here's the situation: You have an idea for a new business. It's a high-end travel service, specializing in luxury active adventures. Your trips will combine first-class accommodations and food with active pastimes, such as scuba diving on the Great Barrier Reef, bicycling in France, or hiking in Yellowstone National Park.

What do you need to know to gauge whether this will be successful? What information do you think will help you better plan your new business? In this exercise, you will not conduct actual research, but just will list the kind of questions you need answered.

For each aspect of your potential new luxury adventure travel business, write two questions you should research and answer to help you plan a successful venture:

u1. Your competition

2. Potential target market

3. The travel industry

4. The operations and human resources part of your business

5. Money

Reference no: EM133343714

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