Reference no: EM131722592
Two assessments to Different topics -
Assessment 1: about small business management
Topic: Marketing strategies of SMEs words (2000)
Assessment 2: Consumer behaviour
Topic: Web searching be behaviour words (2000)
Assessment 1
Title: Marketing strategies of SMEs
Introduction:
Research objective:
Literature Review: (5 paragraphs each 100 words)
Research Philosophy, approach and strategy: (300 words)
Explain in general what do you mean by research philosophy.
Then state the types of philosophies given below:
Research philosophy:
1. Postivism
2. Post Postivism
3. Realism
4. Interpretivism
5. Phenomenology
Now choose one from the above and state the reason why you have chosen that particular philosophy
Explain in general what do you mean by research approach?
Research approach: Two types
1. Inductive approach
2. Deductive approach
State the reason why you choose inductive approach
Explain in general what do you mean by research strategy
Research strategy with the nature of inductive approach where as follows:
1. Survey
2. Ethnography
3. Grounded theory strategy
Choose one among these three.
Ethical implications in this research: (100 words)
Research Methodology: (400 words)
1. Research Design: Explain in general What do you mean by research design?
There are three types: Choose one
a. Descriptive analysis
b. Empirical analysis
c. Analytical analysis
2. Sampling:
First explain what sampling technique you have chosen for your study
Probability Sampling Methods:
a. Simple random sampling technique
b. Systematic random sampling technique
3. Data Collection methods:
Primary data: through Questionnaires
Secondary data through : books , journals and internet
4. Tools used for analysis: Percentage analysis
5. Structure of questionnaire:
4 Close ended questions for doing quantitative analysis and one Open ended question for doing qualitative analysis.
Task: (400 Words)
Data analysis and interpretation:
Chart 1-4
Chart title:
Draw pie chart
Give inference: From the above it is clear that 70% strongly agree 10% agree and 10% disagree as well as 10% strongly disagree to the ....
Chart 2-4
Chart title:
Draw pie chart
Give reference:
Chart 3-4
Chart title:
Draw pie chart
Give reference:
Chart 4-4
Chart title:
Draw pie chart
Give reference; The fifth and final question answer to the suggestions provided by the
References: (15 references which should include book reference, journal references and internet references)
Prepare unfilled questionnaires and attach with the assignment.
Assessment 2:
Topic - Web searching be behaviour
Example
Motivation for Training the Employees of VOLTAMP Company
Table
Abstract
Introduction
Research Objective
Literature Review
Research philosophy, Strategy and approach
Data analysis and Finding
Reliability and validity
Conclusion and recommendation
References