What do you make of these criticisms

Assignment Help Marketing Management
Reference no: EM131242975

Thread : Utilitarianism

Utilitarianism, which is a species of consequentialism, is concerned with the consequences of actions. More specifically, actions are judged as moral by utilitarians if they create the greatest good for the greatest amount of people.

One of the questions that utilitarians must address concerns the nature of the "good." What, exactly, does "good" mean? Some utilitarians have conceived of the good in terms of pleasure, and thus the action that produces the most pleasure for the most people is the good action. Other utilitarians have argued that good should be understood as happiness. What are some reasons for preferring one of these ways of understanding the good over the other? Can you think of alternative ways of conceptualizing the good?

A typical utilitarian analysis will attempt to describe a particular moral action in its specificity (or as specifically as possible... for example, instead of considering the consequences of theft in general, most utilitarians would focus on a particular act of theft in its particular context), extrapolate all possible consequences of the action, consider the consequences of alternative actions, and then weigh the consequences of the action under consideration and its alternatives against one another. One is then obligated to take the course of action that does the greatest good for the greatest amount of people. When considering the consequences of actions, are there any special considerations that one should keep in mind?

One concern raised by critics of utilitarianism is that harm to individuals becomes acceptable if the good done to others ultimately outweighs the bad. Another concern is that the future consequences of actions can never be predicted with 100% accuracy. What do you make of these criticisms? How would you account for them if you were a utilitarian?

Take a controversial business practice and apply a utilitarian analysis to it in order to determine whether it is moral or not.

Reference no: EM131242975

Questions Cloud

Leadership challenge issues : First, identify all the leadership challenge issues that might be suggested by this fact pattern.
Winning new business : Analyze the list of common proposal mistakes discussed in Chapter 1 and determine which types of mistakes are probably the most commonly made. Explain your rationale. Then, discuss how you as a manager would work to ensure those who work with you ..
What are the threats from cannabis cultivation production : What are the threats from cannabis cultivation/marijuana production in the United States? - Explain how Drug Trafficking Organizations (DTOs) are/may be involved in this process.
Appreciation of deborah praise : You spent the last week reflecting on both your appreciation of Deborah's praise and the success of the organization, and then had a long weekend with your family. As you walk in to work on Monday, all you can think about is how excited you are ab..
What do you make of these criticisms : One concern raised by critics of utilitarianism is that harm to individuals becomes acceptable if the good done to others ultimately outweighs the bad. Another concern is that the future consequences of actions can never be predicted with 100% acc..
Strategic management in dynamic environment : Deborah, the CEO of your company, wants to determine if a global strategy is a good fit for the organization. In addition, Deborah has heard of project management in other organizations. She would like project management to be integrated into your..
How would kant defend himself against these criticisms : Having said all that, what are some possible criticisms of Kant's ethical system? How would Kant defend himself against these criticisms? Take a possible course of action that one might take in business, derive the maxim upon which that course of..
Write for communication and collaboration : Write in APA format for COMMUNICATION, COLLABORATION, PROBLEM SOLVING AND ORGANIZATIONAL CITIZENSHIP IN WORKPLACE ESPECIALLY IN HEALTHCARE INDUSTRY
Write total of three pages about ebay company : Write total of 3 pages about ebay company. Follow instruction below. Page one: Executive summary - one page. Page two: Industry background - one page. Page three: Develop Information System (IS) strategy - one page.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd