What do you like best about pelotons marketing

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Reference no: EM133349640

Assignment:

Questions:

1. Why do you think Peloton expanded to Canada and the UK as the first two markets? How did they enter these markets and why?

2. What do you like best about Peloton's marketing? Explain why.

3. Peloton has had a surge of demand with COVID-19 where production can not keep up with supply causing delays in shipments? Evaluate at a high level the different stages of Peloton's Value Chain and where COVID-19 has impacted? Do you think the premium brand equity can overcome supply/logistical challenges?

Reference no: EM133349640

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