What do you expect from great brand

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1. What do you expect from a great brand? Use Coca-Cola and Pepsi as examples. By comparing the traits of both brands, consider what it takes to develop brand equity.

2. Give several examples of logical fallacies that you find in commercials on television and why they are fallacies.

3. How would you motivate someone you care about to stop smoking? What reasons would you give for them to stop? Discuss your strategy.

Reference no: EM131759693

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