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What do you consider to be the strategic value of toms

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Reference no: EM132253789

For the TOMS Case - This is THE ASSIGNMENT.

Please read the Case in CONNECT, then look at the TOMS WEBSITE "STORIES" section. Please answer these 3 QUESTIONS in a WORD file.

After reading the Case, and looking through the TOMS website:

CASE QUESTIONS

1. What do you consider to be the strategic value of TOMS' relentless focus on differentiated Social Causes dependent on only 1 Product (shoes)?

2. As a consumer, are you influenced by the Social Cause approach when considering a purchase?

3. Do you own any TOMS products and if so, what is your opinion of the quality/value of your purchase(s)? If not, would you now consider purchasing from TOMS?

Reference no: EM132253789

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