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What do you consider to be main benefit of electric vehicles

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Reference no: EM133339331

Case Study: Polestar (Electric Car Company) was founded in 1996, and its initial business endeavor was to manufacture parts for Volvo racing automobiles. After completing its acquisition of Polestar in 2017, Volvo entered the World Touring Car Championship with Polestar-produced vehicles. Even though Polestar has just recently begun manufacturing its own cars, it has already made significant progress. The Polestar 2 has received more than 40 honors, including the IG Nobel Prize, the Golden Bagel Award, Product Innovation of the Year, and Remarkable Innovation by Design. With an eye on the future, Polestar is working toward the goal of sustainability. The Polestar 1 and 2 are both currently on sale, and the Polestar 3's debut is slated for the fourth quarter of 2022. The company's first electric sport utility vehicle will be the Polestar 3. Additionally, the Polestar 4 and 5 car prototypes are now under design and development, and it is projected that these vehicles will go on sale in 2023 and 2024, respectively. Polestar must keep innovating in order to succeed in the electric car industry, both in terms of the products it offers and the marketing approach it employs.

Questions:

What do you consider to be the main benefit of electric vehicles over conventional gasoline or diesel vehicles?

What are the top 3 reasons you would consider buying an EV?

Are you familiar with the Polestar brand? If so, what are Polestar's strengths? What are its weaknesses?

Are you aware of the car brand Volvo? If so, what comes to mind when you think of their products?

Thinking of electric vehicles, are you able to list 5 EV makers?

Are you aware of the car brand Cadillac, if so, are you aware of their plans to offer electric vehicle models exclusively?

Does the impact a car has on the environment play a part when you are shopping for new cars?

Have you ever considered buying an electric vehicle (why or why not)?

Would you be interested in buying your first EV with Polestar?

Have you seen any marketing or heard of the brand Polestar and if so, what do you remember about it?

Reference no: EM133339331

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