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Case - The Ferré Media Group
Questions:
1. What are the facts of this case as they relate to:
a. The entire enterprise?
b. The Ferré Rangel family?
c. The nature of the relationship between the family and the business?
2. To what do you attribute the tremendous success that the Ferré Media Group is enjoying?
What has the leadership done in the family, ownership, and management fronts to ensure continued success?
3. To what extent does the Ferré Media Group match the profile of a great family business? Please discuss.
4. What does the CEO need to do next to ensure continuation of the legacy of the enterprise and its history of innovation?
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