What do we play in order to attract our core audience

Assignment Help Other Subject

Reference no: EM133194537 , Length: Words Count:1000

Assignment:

Wiregrassstudentradio.com is a Troy University official student-run on-line radio station. It "broadcasts" from noon until midnight weekdays (central time). It needs to raise about $200 a month to meet its expenses, license fees, etc. This puts it in competition for advertising dollars with every other media outlet in Pike County, including the Troy Messenger, Troy Cablevision Channel 52, and WTBF-AM (1947) and WTBF-FM (1997), the only commercial stations in Pike County.

WTBF-AM is a "local" station, playing primarily to the Troy population of approx. 15,000 and to a lesser extent, Pike County, with about the same number or residents.

WTBF-FM is an "oldies" station, with older demographics (35-65), and is more local than most but also carries news and information to appeal to the entire Wiregrass, which their signal covers well.

Troy Messenger is the only local newspaper, and it is published five days a week. They skip Monday and Sunday.

Group One is managing wiregrassstudentradio.com. What do we play in order to attract our core audience, how much are commercials, and what can we do to promote it?

Group Two gets to be the new owners of WTBF-AM/FM. How do we maintain the current level of service and profit against this new upstart? What do we play and why? How do we promote? What do we charge?

Group Three gets to be the new owners of the Troy Messenger.

Group Four gets to start a new TV station in Pike County.

You will be a part of any group (you choose). And you can choose up to two situations (groups) to address. You can also just address one-that's entirely up to you.

Please be as detailed as possible with this assignment. I want to know your game plan, your budget, your target market, your ideas, your schedule, your social media campaigns (if applicable), your channels of interest-everything. You can include real or fake information-that is up to you. It just needs to be believable and logical.

Reference no: EM133194537

Questions Cloud

Discuss two misconceptions about emotions in conflict : Discuss two misconceptions about emotions in conflict. How can systems theory help one understand conflict? Harvard University.

Explain what makes the speech culturally significant : Here are some examples of critique topics: Explain what makes speech culturally significant. University of North Carolina at Chapel Hill. COMM 113.

What are the models of expression : Explain what are the Models of Expression, and summarize the main points for the section The First Amendment of the US Constitution.

Prepare to run a story in event of a known persons death : The media want to be prepared to run a story in the event of a known person's death. Boston University. JRN 2201.

What do we play in order to attract our core audience : What do we play in order to attract our core audience, how much are commercials, and what can we do to promote it? Boston University. COM 4401.

Describe significance of data security for small businesses : After your introduction, logically organize the body of the report to describe the significance of data security for small businesses.

Develop a systematic process for solving the group problem : Develop a systematic process for solving the group problem that you would recommend to the team. Kaplan College.

Describe the scope of work-related stress : The following reading describes the scope of work-related stress and suggest ways to cope with it. University of California Berkeley.

Development of two mobile applications for ths : Develop the appropriate introductory slides aligning mobile application development with the THS Care2U Strategy.

User Account

All Pages