Reference no: EM133237803
Article Name: Location and the multinational enterprise: A neglected factor?
-Host Location Analysis Material ( discuss Pestle analysis, competitive rivalry, buyers power, suppliers power, threat of new entrant, threat of substitutes)
1. A brief idea of the research
2. What do we need to consider when analysing a host country? (based on the article)
3. For these considerations, which should we prioritise above others? (based on the article)
4. For the considerations, are there ones that might be traditionally overstated? (based on the article)
5. What do we need to consider to access location specific advantages, and how can we gain these advantages? (based on the article)
6. Is there anything important for us or annotations from article above? (based on the article)
7. Conclusion