What do we mean by the term value innovation

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1. How can a business-level strategy of (a) low cost and (b) differentiation offer some protection against competitive forces in a company's industry?

2. What is required to transform a business-level strategy from an idea into reality?

3. What do we mean by the term value innovation? Can you identify a company not discussed in the text that has established a strong competitive position through value innovation?

4. How would you describe Lululemon's market segmentation strategy? Who do you think are Lululemon's typical customers?

Reference no: EM13899932

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