What do we mean by the idea of attitudes-self-concept

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What do we mean by the idea of attitudes, self-concept, and lifestyle, and how do these concepts influence you and your consumer behavior? And applying this to the real world, think about a recent major purchase and analyze which of these concepts was most important in influencing your decision and why?

Reference no: EM131770234

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What do we mean by the idea of attitudes-self-concept : What do we mean by the idea of attitudes, self-concept, and lifestyle, and how do these concepts influence you and your consumer behavior?

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