What do we learn from the example about strategies

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Reference no: EM133655449

Problem: Mad Magazine pivoted unsuccessfully in 2019 to eliminate future newsstand sales and publish only one issue per year, to republish recycled content from 67 years of publication, and also to reassign the space formerly occupied by new content to high-priced advertisements. Subscriptions to Mad Magazine as a result have fallen precipitously and are now available for deep discounts. What do we learn from this example about strategies that yield sustainable competitive advantage?

Reference no: EM133655449

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