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The text talks about sustainability, wellness etc. as major social trends shaping the marketing these days. Perhaps the current edition of the book was already in press before the pandemic hit. In light of the Covid-19 developments, articulate one major shift in social trend (not in the book) that is significantly affecting marketing and consumers. You can pick certain industry sectors as your context (e.g., how people fly, take a vacation, or choose between driving, flying, or other mode of transportation).
Also, include your assessment of how durable or not some of the effects are going to be. Feel free to back up with references.
Hint:
Question 1: What do think about social distancing, increased germophobia (more frequent hand washing, cleaning, etc.) and how this is creating a social trend.
Starbucks prefers a combination approach to foreign market entry: the use of joint ventures and licensing. Do you agree with this approach?
This article looks at how consumers used a pharmaceutical Web site to learn about a particular disease or product. The article probes whether visitors used the Web site to decide which drug was right for them
Describe the new features you would add to an automobile designed for consumers in each of the following generational segments: Baby Boomers, Generation X, Generation Y (Millennials). Your description has to be based on appropriate bibliograph..
Write a 2-page paper, double-spaced 12-pt Arial font, that details a service failure you've had in the past six months. In the paper, explain: 1) What service you encountered
integrated marketing communication imc and customer satisfaction strategythis activity is part of your marketing plan.
Advertising Research
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
1. which of the following would be the best illustration of a subculture? a religiona group of close friendsyour
to test your team membersrsquo ability to think strategically and apply what you have taught them to real businesses
What could the Chung's have done differently to possibly prevent this lawsuit? Should stores offer this type of guarantee? When you see a "Satisfaction Guarantee" what do think that implies about the service provider?
Products tend to go through certain stages during their life on the market. There are particular marketing characteristics associated with each stage.
Explain about strategic marketing process and Implementation Phase of the Strategic Marketing Process
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