What do the media vehicles chosen by each travel site

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Question 1. Focusing on their broadcast media (or television strategy), what were the main media vehicles that each travel site used to place their commercials?

Question 2. What do the media vehicles chosen by each travel site tell you about their target market?

Question 3. According to the info presented in the article, which travel site do you think had the best Reach? Briefly explain why.

Question 4. Which scheduling method would you recommend for these two companies? Briefly explain why.

Question 5. Do you think the media vehicles chosen by each travel site supported their creative strategy?

Reference no: EM132522177

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