What do mobile social messaging apps offer beyond

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Reference no: EM132526736

Discuss why many are claiming that chat apps will completely transform social media or even replace social networking over time. Include the following in your arguments.

Question 1: What do mobile social messaging apps offer beyond that provided by social networks such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn?

Question 2: Given the private conversational nature of these apps, is it feasible to assume that brands could jump in with their own messaging?

Question 3: What might Facebook's ownership of WhatsApp do to transform chat ups into a more robust social network?

Question 4: What can we learn from Asian apps like WeChat and LINE that will accelerate the usefulness of chat apps to brands trying to reach audiences through their app conversations?

Reference no: EM132526736

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