What do marketers need to know about the job

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Reference no: EM133787569

Discussion Post

Read Christensen's article, "Know Your Customer's Job to be Done", and watch the video about disruptive innovation explained. Alternatively, you can use any alternate resource (provided it doesn't violate academic policies) to address the discussion prompt.

Discuss what "job" means in the context of design thinking. Why is it important we "get" this concept? What happens to the new product development process when we misunderstand the job to be done? What keeps customers from making buying decisions, and what can marketers do to move customers forward?

Next, analyze a job that needs to be done, at work or in your professional life. What do marketers need to know about this job, and why?

Students may perform supplemental external research to inform their discussion posts. Do not cut and paste content from the book or other readings, and cite your posts with references that support your comments. See the checklist for specifics.

Reference no: EM133787569

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