What do international marketers frequently

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Reference no: EM133672178

Midterm Exam Study Guide

1. What do international marketers frequently have to balance when developing segmentation and positioning strategies?

2. What properties should segments possess?

3. What is the reason for market segmentation?

4. What is a host country? Home country?

5. Where do marketers face regulations and laws?

6. What is Hofstede's cultural classification scheme? Can you explain the five dimensions?

7. What are elements of culture?

8. How does culture impact marketing?

9. Is culture learned or passed genetically?

10. What are the types of cultures?

11. What is a subculture?

12. What are the stages of the consumption process in reference to culture?

13. What are the types of foreign exchange markets?

14. How do countries use their currency to encourage exports?

Reference no: EM133672178

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