Reference no: EM131912569
Question: What do customers do with the firm's products?
- Whole Foods: will use our bags instead of their current paper ones; we will put eco-friendly logos on the bags to make our brand visible
- Shoppers - use our bags when buying from Whole Foods; the more that shoppers shop in Whole Foods, the more Whole Foods will order from us
- Other supermarkets will also see the incentive to switch to our bags from a marketing and environmental perspective
Where do customers purchase the firm's product
- Supermarkets will get their Earth Sacks from us through delivery. (Business to business sale)
- Shoppers will get their Earth Sacks when shopping from Whole Foods.
When do customers purchase the firm's products?
- Our products will be used more during "shopping seasons" like Christmas and Thanksgiving
- Events where our products can be highlighted: Special eco-friendly festivals showcasing our product through Whole Foods ; World Environment Day - June 5th
Why (and how) do customers select the firm's products?
- Whole Foods needs to strengthen their brand image of "green" and "environmentally-friendly", and our product is just the solution
- Shoppers want to protect the environment, and it will not cost them more money for their groceries
- Other supermarkets would want to stay competitive by following the new trend.
Why do potential customers not purchase the firm's products?
- Because Whole Foods is more expensive than regular groceries
- A good amount of Whole Foods packaging is not really eco-friendly (like plastic for salads, utensils made of plastic etc.)
- The technology is not very widespread or known yet
Information related to above question is enclosed below:
Attachment:- MidtermMarketingPlan.rar
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