What do customers do with apple products

Assignment Help Operation Management

Reference no: EM132245915

For the Marketing Plan project

1. Who are Apple's current and potential customers?

Describe the important identifying characteristics of the firm's current and potential customers with respect to demographics, geographic location, psychographic profiles, values/lifestyles, and product usage characteristics.

2. What do customers do with Apple's products?

How are Apple's products connected to customer needs? What are the basic benefits provided by the firm’s products? Influence purchase behavior?

3. Where do customers purchase Apple's products?

Identify the merchants (intermediaries) where products are purchased (store-based retailers, e-commerce, catalogs, vending, wholesale outlets, direct from Apple's.

4. Why (and how) do customers select Apple's products?

Describe the advantages of the firm's products relative to competing products. How well do Apple's products fulfill customers' needs relative to competing for products?

5. Why do potential customers not purchase Apple's products?

What are the features, benefits, and advantages of competing products that cause non-customers to choose them over the firm's products?

Describe the potential for converting non-customers into customers.

Reference no: EM132245915

Questions Cloud

Quality healthcare in rural public hospital-health service : Telehealth is a project introduced to improve access to quality healthcare in rural public hospital or health service.

Enterprise use to attract new employees : What strategies does Enterprise use to attract new employees?

What would you do as upper management : What are your thoughts regarding this difficult situation? What would you do as upper management?

Measuring the return on investment in mobile advertising : How are marketers measuring the return on investment in mobile advertising?

What do customers do with apple products : Who are Apple's current and potential customers? What do customers do with Apple's products? Where do customers purchase Apple's products?

Mission of assisting customers with travel planning : Travel Supreme is a start-up travel organization with the mission of assisting customers with travel planning.

Human resource development and improvement : Human Resource Development and Improvement- What tools and information can we use to further improve human resource management?

Gap and banana republic : Does the big data approach work for all three of Gap Inc.’s primary brands: Old Navy, Gap and Banana Republic? Why or Why not?

What is the share of national defense-military : What is the current budget of United States? What is the share of health care in budget? What is the share of national defense/ military?

User Account

All Pages