What do consider to be the pros and cons of the two approach

Reference no: EM133290281

Relates to case: Developing an Effective Corporate Entrepreneurship System: The Case of the Robert Bosch Group (A) A. Imagine yourself to be an entrepreneurial engineer at Bosch who has had a crazy but plausible idea for a radical innovation (doesn't matter what). You are pondering whether to leave to develop independently or to pursue the idea through Bosch's much acclaimed corporate innovation programme. You read a draft of the case in 2018. On the basis of what you read:

Question 1. What do consider to be the pros and cons of the two approaches (freestanding venture vs Bosch's own corporate innovation process)?

Question 2. What do you judge to be the underlying reasons for Bosch's seeming ability to frustrate and demotivate would be corporate innovators?

B. Now position yourself as Rainer Simons, Head of Corporate innovation. Is there anything you can do to alter the programme thereby remedying your observation that 'impact rates across all initiatives remain below expectations' (page 1)?

C. Finally, position yourself as the CEO of the entire Bosch Group. You have also had an advance copy of the Case. You know that your business, though highly profitable, is threatened by disruptive innovations (p3, second paragraph). Is there anything that you can do to make Bosch a more fertile ground for the corporate innovators on whom your future depends?

Reference no: EM133290281

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