What do companies need to do to attract millennial

Reference no: EM133056442

Discussion- Millennials as Consumers

Watch the short video Millennials: Changing Consumer Behavior attached below

Goldman Sachs. (2015). Millennials: Changing Consumer Behavior.

On a global scale, millennials (born between 1980-2000) make out the biggest portion of the population. Older millennials have lived through the 2008 GFC and grown up surrounded by uncertainty.

How do you think the attitudes, beliefs and values of millennials differ from the older generation, and how is the growing millennial spending power going to affect business? What do companies need to do to attract millennials as customers and to keep them satisfied?

Attachment:- Millennials as Consumers.rar

Reference no: EM133056442

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