What do companies gain from crowdsourcing products

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Reference no: EM132296861

1. What do companies gain from crowdsourcing products and ideas for products from consumers?

2. What was the value proposition to PepsiCo (owner of Mountain Dew) of the series of DEWmocracy2 campaigns? How do you think PepsiCo benefitted?

3. What do you think about the multi-stage (multi-campaign) design of DEWmocracy2? For each stage, how effective do you think it was in engaging consumers with the Mountain Dew brand?

4. Were there too many stages? Why?

Reference no: EM132296861

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