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1. What do companies gain from crowdsourcing products and ideas for products from consumers?
2. What was the value proposition to PepsiCo (owner of Mountain Dew) of the series of DEWmocracy2 campaigns? How do you think PepsiCo benefitted?
3. What do you think about the multi-stage (multi-campaign) design of DEWmocracy2? For each stage, how effective do you think it was in engaging consumers with the Mountain Dew brand?
4. Were there too many stages? Why?
The company manufactures two types of product A and B made of plastic. The company received 3,000 lbs recycled plastic of product A and 10,800 lbs recycled plastic of product B. The company also receives industrial plastic of 24,000 lbs per month. De..
Under what conditions should a company consider adopting a global geographical structure as opposed to a global product structure? Why? Is it logical for a transnational organization to have multiple headquarters, each responsible for different thing..
All of the following are general purpose quality analysis tools except:
A production process at Kenneth Day Manufacturing is shown below. The drilling operation occurs separately from, and simultaneously with, the sawing and sanding operations. A product needs to go through only one of the three assembly operations (the ..
Discuss how each of these four elements is important in understanding the challenge of strategic project management,
In that particular county, the high school school graduation for minorities is substantially lower than the rate for whites.
Twenty samples of subgroup size of 4 (n = 4) were collected for a variable measurement. Determine the upper control limit (UCL) for an R-chart if the mean of the sample ranges equals 4.4.
Why Is It So Important That We Anticipate Change? What do you think of the approach to change espoused by Don Edwins?
Finally, from a strategic perspective, how should Disney’s different entertainment areas be managed? Should there be one grand strategy
Include information regarding the union and what the company should know about union activities.
How does Williamson define opportunism? How does he relate this opportunism to the concept of bounded rationality and to the behavior of managers in organizations? If the locus of moral sensitivity in organizations resides in individuals working with..
In light of this weeks outcomes and assignments regarding Utilitarianism and Kantian ethics. Can a business leader ascribe to a particular ethical philosophy, be shrewd in business and maintain an appropriate legal presence?
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