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Please compare and contrast "B2B and B2C markets" along with the following components:
What do B2B market and B2C market stand for? Who are the customer types in each market?
Marketing mix (Product-Price-Promotion-Place)
Decision making process
Factors influencing the buying behavior of both markets.
Provide an example: Select an industry or a specific company. Provide the comparison and contrast of B2B and B2C markets for that specific industry or company.
Please provide your answer below (Minimum 500- Maximum 1000 words).
Assume that you are the vice president, and respond to the manager's memo. Try to infer the real nature of this conflict, and determine your goals for intervention.
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