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Consider a beverages manufacturing business called Canada Heights that has its main headquarters in Vancouver (Canada) and independent companies that run factories in Mexico (Mexico), Cairo (Egypt), and Bucharest (Romania). Each of these companies has 2 warehouses; one is used to store non-alcoholic beverages and its raw materials and packaging needs, and another that is used to store alcoholic beverages and its raw materials and packaging needs. The company sells their products to large-scale fast-food chains, independent hospitality outlets and supermarkets through their own wholesale channel.
1. Draw a diagram of the organisational structure for this organisation.
2. Canada Heights wanted to venture into ecommerce and retail by launching an online store and potentially brick and mortar stores in selected cities. Provide a recommendation and discuss how this can work. Discuss the benefits of having multiple distribution channels at the disposal of Canada Heights.
3. What divisions does Canada Heights have? Why is it important to cluster all the products they manufacture into divisions?
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